Clari Circle

The Clari Community is a forum that allows members to ask questions about the product and services and find information on best practices for revenue operations and management. In August of 2023, our team was tasked with rebranding the community to “Clari Circle.”

The Clari Creative Team was approached to work on a completely new brand for the Clari community. The community had been live for a year and it was time to rename and redesign the community. The Clari learning and development team wanted the new community branding to feel more modern, high-end, elegant, and classy. In our pitch meetings with them, we talked through a number of different theme options for the updated brand.

Ultimately we landed on the name “Clari Circle.” The name comes from the thought of an “inner circle.” If you are part of our community, than you are in an exclusive group of revenue professionals getting access to the most important and up to date tips and tricks to succeed. The best part? Even though we made it feel super exclusive, everyone, anywhere had access on day one to every part of the community.

PROJECT COLLABORATORS

Jessie Edwards
Creative Director

Ian Ashenbremer
Art Director

Jessica Louie
Senior Designer

Seepiya Sahni
Senior Designer

Aabha Utkalika Meher
Digital Designer

It was important that Clari Circle stood out from our other Clari properties. It had to feel Luxurious, High-End, Classy, and Elegant.

Campaign Exploration

The Clari Circle brand update did not only include updated designs for our community platform. It was a full-blown 2 month campaign that would culminate in a large presence at Charge: The Revenue Summit hosted by Clari. The idea behind the campaign was to take Revenue Pros and highlight them with beautiful magazine cover-like spreads.

We utilized a hand-drawn art style to help bring character and life into our images. We brought in revenue pros from the industry to our photo studio at HQ to capture high-quality shots to use in the campaign. We supplemented those shots with carefully curated stock photos.

From Meh To Amazing

Clari’s CEO Andy Bryne always talks about From/To’s. It is a great way, especially with creative, to see how we can improve our branding. What can we do to take a design From Meh to Amazing?

Below you will see what the old Clari Community branding looked like when it first launched in 2022, to what it looks like now under the new Clari Circle branding. It is a huge change that is super impactful.